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Faculty

Tuba Bingol

Assistant Professor of Marketing

Tuba Bingol joined ºìÌÒÊÓƵ as an Assistant Professor of Marketing in 2020.

Education

  • PH.D., International Business with a Marketing Concentration, Southern New Hampshire University
  • M.B.A., Global Business, Johnson & Wales University
  • B.A., Economics, Sabanci University, (Istanbul, Turkey)

Publications

Past Publications Include

  • Bingol, T., Samii, L. & Dhakar, T. (2018). Co-Communication and Brand Reflection in Higher Education: Perceptions of Enrollment Intention and Recommending. The Journal of Economic Sciences: Theory and Practice
  • Bingol, T., Samii, L. & Dhakar, T., Karakaya, F. (2023). Cross Cultural Analysis of Facebook on Global Purchase. Journal of Marketing Development and Competitiveness

Research Interests

  • Influencer Marketing
  • AI in Social Commerce
  • YouTube Analytics
  • Brand engagement on TikTok and Instagram
  • Social Media User Behavior and Perception
  • Virtual Reality

Industry Experience

  • CVS Headquarters
  • Gilbane Building Company