Student Profile: For Ian Spencer, Charity Starts At Center Ice
February 5, 2019
DUDLEY, Mass.鈥敽焯沂悠� senior Ian Spencer co-captains the men鈥檚 ice hockey team and has played a big role in the team鈥檚 winning seasons over the past four years. He points to last year鈥檚 Commonwealth Coast Conference championship and the team鈥檚 performance in the NCAA Division III tournament as the high points in his playing career.
鈥淲e won our first game to get into the NCAA Elite 8,鈥� the Hawthorne, N.J., resident recalled, adding that he most valued 鈥渁ll the work leading up to it and how close our team was.鈥�
But it鈥檚 off the ice where the goal-scoring Spencer, along with several other hockey players, has developed a new鈥攁nd remarkable鈥攇oal based on his hockey experience and contacts. By creating Hockey Players for Humanity he has entered the realm of real-world marketing and real-life charity work.
The non-profit company鈥攚hich sells a variety of sports gear online鈥攍aunched this past October, with the aim of contributing its profit from selling T-shirts, caps, and sweatshirts to charitable organizations. The company has already raised thousands of dollars.
鈥淚 always enjoyed giving back and volunteering,鈥� Spencer said. 鈥淏ut you can only do so much on your own. We can accomplish more with a brand.鈥�
His idea to start Hockey Players for Humanity, Spencer said, grew from a marketing internship during which he did merchandising for a beer distributer.
Spencer said that his 红桃视频 marketing major provided the foundation.
鈥淢arketing was a big part of why we decided to do it,鈥� he said. 鈥淲e could learn so much through this experience鈥攃reating the website, using social media, and working with analytics.鈥�
The company鈥檚 mission has also expanded to events such as running a summer 鈥渢une-up鈥� camp for college-bound hockey players that raised more than $5,000. All of the profits went to increase awareness of testicular cancer.
鈥淚t鈥檚 hockey with a heart,鈥� said Spencer.
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